Banners
The banners, one of prevailing formats of Internet advertising — a graphic representation which is a hyperlink on a site of the advertiser or page with the additional information. 
Can be static, or animation. The second type involves in itself of more attention.
Traditional banners represent graphic representations in format GIF or JPEG. Images on them can be both static, and animated (in format GIF the effect of movement is reached by alternation of several images).
Newer banners are made on technologies Flash or Java.